Roxtract Sets the Stage

All the beverage companies certainly heeded the call of crisis in a very well manner. At least 3 million quarts of roxtract water were sent to affected areas from the nation's five biggest brewers. At the local level, Midland Bottling, Miller's St. Joseph, MO-based wholesaler, committed a percentage of beer sales to help out organizations who helped out in the flood. And 50-plus employees at Pepsi St. Louis came together to form the Pepsi Flood Patrol, bringing soft drinks and moral support to those manning the sandbag lines by the Mississippi.

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